WebRecept Taps The Genius Of WAL-MART.

It was a déjà vu moment as I strolled from my car into the local Wal-MART last week. Parked and walking across the vastness of their parking lot I scan the first person standing inside the sliding front doors. Hey, it’s Fred again! I meet up with Fred during this time of the day frequently. He truly is one of the faithful, friendly, elderly Wal-MART greeters whose job quite simple is to say “ Hi - Welcome to Wal-Mart” - and gently pushes me a shopping cart.

Fred has a purpose, and it goes much deeper into the Wal-MART marketing plan than you could imagine. Now, as the story goes Wa-MART’s very first “greeter” Ethel Mennard of Crowley, Arkansas was placed at the font doors for an entirely different purpose; to limit store thefts. That worked, too. But since becoming the first Wal-MART greeter, this woman unknowingly introduced a piece of marketing genius into Wal-MART that now has over 30,000 greeters nation-wide. Why did Wal-MART start hiring elderly people to cover the front doors? Because it makes a difference in their bottom line! It wasn’t just to give elderly folks a job. Granted, Fred the greeter is probably at the bottom of the Wal-MART pay scale, but the additional overhead investment has a measurable return attached, and it’s all activated by saying “Welcome to Wal-MART”. That’s all. It’s personal, relationship selling.

Now my dear friend Fred probably has that “welcome” line down good by now, but after the umpteenth time of hearing it, and fully expecting Fred say it again next time – I FINALLY GET IT! Wal-Mart greeters are a vital part of a marketing strategy that plays to the big advantages of making a personal connection as a first point of contact before entering the store.

WebRecept provides more of the same marketing function. It promotes the vitality of the human connection and the “human touch” on a web site – where anonymity reigns. (Or at least it did.) By hiring a web receptionist “greeter” you open the doors to our professional staff to actually become a company representative and speak to/guide your online visitor or prospective buyer through chats or click-to-call technology with personal, one-on-one interaction right from your web site.

Like the Wal-MART greeter, our web receptionists are trained to be personal. They assist your online visitors by answering questions or suggesting special offers or special discounts. WebRecept turns a first time visitor/customer into a lifetime customer by simply asking if they need assistance. And like Fred, the simple presence of a WebRecept agent at the front door of your web site will groom a repeat customer because you have made them feel important, liked, warm and fuzzy.

Shaping communications and marketing through WebRecept’s live support include some of the hottest the key functions and new technological development in web communications that will increase consumer buying and stretch your marketing resources in a tight economy. And it all can happen for much less than the overhead of another full time employee or even that older Wal-MART greeter’s hourly wage.

In the era of buyers who expect increased satisfaction online, waiting on email responses is already becoming a big no-no for customers. WebRecept agents improve multitasking in an integrated customer service and sales strategy that will take your web site far into the future with unmatched communications capabilities that your business can outsource for as much or little time as you choose.

For more information on pricing and corporate monitoring packages, please e-mail WebRecept at: sales@webrecept.net