Tuesday, December 15, 2009

WebRecept Offers Da Vinci Institute the Future of Customer Service

One of the world’s largest think-tank organizations, the da Vinci Institute of Denver, CO, has implemented WebRecept live chat and website monitoring services to its corporate website (www.davinciinstitute.com).

WebRecept is proud to partner their services with da Vinci Institute. Website conversions can mean increased revenue or web inquiries; this is different for every organization. But the bottom line is that WebRecept is providing a turn-key solution that allows da Vinci to take advantage of a host of online communication tools without the expense of building the capability themselves.

WebRecept is partnering their technology infrastructure with the da Vinci Institute to stimulate building their membership relations online, chatting with interested visitors, and providing navigation, click-to-call, and informational assistance.

WebRecept recently earned an Honorable Mention recognition at the da Vinci Institute’s Annual Inventors Showcase held this past November in Denver.

Thomas Frey, Executive Director at the da Vinci Institute, says he is constantly looking for new trends and original thought to integrate into his business. “This is it!” says Frey. “I like to think of WebRecept as one of our new competitive edges … providing a unique way to distinguish our brand and offer a memorable customer experience.” Frey states, “WebRecept is easy to implement, and they even created custom chat buttons on our home page that blended well with the theme of our website.

Normally, visitors nibbling around any website would like more information or browsing assistance on some level, but don’t or won’t make a phone call and may feel that an email response is not worth waiting for. WebRecept provides a more casual, informal way for website visitors to click and ask questions, while reducing inbound call volumes and related labor for the organization.”

To find out more about WebRecept services for corporate websites, please log on and chat live at http://www.webreceptchat.com.

To learn more about the da Vinci Institute, please visit their website and chat live at http://www.davinciinstitute.com.

Monday, December 14, 2009

WebRecept Teams Up with Clixo Offering Conversations that Convert

Top search engine marketing company, Clixo Search Marketing Solutions of Denver, CO, has partnered with WebRecept. Both companies maintain the objective of creating conversions for corporate websites, producing this match made in sales heaven.

The company is extremely enthusiastic about the new partnership between WebRecept and Clixo. The goal of WebRecept is to drive website conversions; this goal is analogous to that of Clixo. Together, the companies can turn visits to client’s websites into conversations that convert into sales. WebRecept provides turn-key solutions to online operations by facilitating a host of online communication tools without the business footing the expense of building the capability themselves.

Clixo is devoted to working with companies they are sure they can help; their goal is to employ modern methods to increase search engine optimization. Matt Dombrow, Master of Clickability with Clixo notes, “Driving traffic to websites from search engines is relatively simple. However, first page rankings and lots of traffic from Google are worthless unless your website is able to convert those visitors into leads and sales. The secret to high conversion rates is crafting a powerful conversation that persuades people your product or service is the best choice.”

Normally, the online conversation that a company has with customers is through the website’s design, imagery, and text; with WebRecept, the conversation becomes a live chat with a Web Receptionist who represents the company’s best interest and who is actively promoting and seeking sales. This is a concept that thrills Dombrow. “WebRecpet’s unique combination of technology and human resources moves your website beyond static communication and into the world of real, dynamic conversations. Besides being made up of exceedingly nice people, WebRecept’s full service solution removes the common obstacles that prevent many companies from implementing live chat successfully. That’s why we have partnered with them.”

If your business is looking to team up with WebRecept, please log on and chat live at http://www.webreceptchat.com.

For more information about Clixo Search Marketing Solutions, please log on and chat live at http://www.clixosearch.com.

Top 5 Tips for Online Holiday Marketing

This is the buying season, and many shoppers are turning to online businesses to avoid the hustle and bustle of not-so-joyous crowds. Even black Friday had online shoppers clicking away rather than swiping credit cards. It’s not too late to nab some of those online customers this year and make your business ready for next year’s holiday rush. Take a look at these top 5 holiday tips for online marketing.

Tip #1 – Ensure that your company has a valid web presence.

Online shopping is becoming quite popular during the holiday season. Most small business owners need to recognize the potential of online marketing. If you do not have a web presence, your company is missing valuable opportunities to connect with customers (Devon, 2008). Online marketing does not have to be the most expensive facet of your marketing plan. Website design does not have to be expensive and adding online features can also be inexpensive and still create significant opportunities to connect with your clients.

For instance, WebRecept provides your company with information about how effective your website is. You’ll receive information about which of your web pages are receiving the most hits, how long the average customer views a page, where your online customer base is originating, and with the chat features, you’ll also be kept abreast of the questions your customers are asking most frequently. The website monitoring is only one facet of the services that WebRecept provides. The most prominent feature that WebRecept will add to a website is a live Web Receptionist, who will chat with your customers as they desire and be able to answer questions about your business, just as you would. The additional features that the Web Receptionist will be able to offer your clients are cutting-edge features such as click-to-call, click-to-chat, page push, and active assist co-browsing.

This type of web presence can draw customers and increase your sales.

Tip #2 – Know your customer and what they need.

Clixo Search Marketing Solutions notes that online customers are looking for one thing and one thing only: information that will help them make a purchase (Clixo, 2009). At the height of the holiday season, shoppers are on the hunt. Do you know what your customer needs? Have you provided the information they seek on your website?

If you are not sure of what type of information your customers are seeking, perhaps you should ask them. It’s not as hard as it may seem. By adding WebRecept services to your company’s website, you create the opportunity to chat live with customers and find out exactly what they need, quickly.


Tip #3 – Create fresh marketing ideas.

When is the last time you took a hard look at your marketing campaign? Are you making the most out of the money you are spending? The percentage of money spent on marketing campaigns can be from 1% to 30% of the money made on sales. New companies can spend up to 50% of their income on marketing schemes (Paul, n.d.). Therefore, the important item to remember is to make sure that these marketing schemes are working.

One new marketing idea that many online businesses are embracing is the concept of adding live chat services to their websites. This may seem like a feature that only large corporations can afford to add (especially considering the percentages shown above). However, WebRecept offers online chat services with live Web Receptionists for reasonable prices. In fact, with the lowest pricing plan ($299/month), the services provided by WebRecept would be similar to employing a live Web Receptionist from 8:00 – 5:00, Monday through Friday. However, the cost equals about $1.78 dollars per hour. This equals a significant savings for small businesses that also do not have to be concerned about paying for the other benefits of the employee.

Tip #4 – Build relationships with potential clients.

This may seem like a tedious task. It can be difficult to create relationships with customers that you are sure you can serve, and it is even more difficult to create relationships with people you can only potentially help. However, it is important for all business owners to create actual relationships with all types of people. Even if your company can not serve an immediate need of someone you consider a potential customer, a relationship with that person can lead to future sales or to recommendations to other potential customers.

Helen Dowling offers the suggestion that at the next event you attend, to ask for the list of attendees and contact all of the ones that you do not yet know and see if they are interested in learning more about your business (Dowling, n.d.). This can be a great idea during the holiday season since you’re likely to attend many holiday parties. Since many people use these events to promote business, this is just another idea you could implement. If you’re concerned that this will create a heady amount of calls for your organization, consider using Web Receptionists. The live chat features offered by WebRecept provide a way for your company to communicate one-on-one with customers without consuming the valuable time of your already busy employees.

Tip #5 – Send out a holiday card to your clients.

Networking is the most important facet of any marketing scheme (Devon, 2008 and Dowling, n.d.). During the busy holiday season, it’s important to connect with your loyal clients. Sending a holiday card is an act of goodwill during the height of the season. You might consider an online greeting or you could be traditional and work through the mail. Either way, this type of connection with your clients demonstrates appreciation, which highlights your relationship with customers. When you are good to them, they will be good to you, both through purchasing your goods and by offering advertisement via word of mouth.

When you have customers looking to avoid the not-so-joyous holiday hustle and bustle, offer them a reprieve through online shopping and by providing a friendly appreciation reminder. Help them remember the true joy and reason for this holiday season.

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Clixo Search Marketing Solutions. (2009). Our Philosophy. Retrieved December 8, 2009 from http://www.clixosearch.com/search-engine-marketing-philosophy.html

Devon, M. (2008). Top Ten Marketing Tips for a Small Business Owner. Retrieved December 8, 2009 from http://www.associatedcontent.com/article/669319/top_ten_marketing_tips_for_a_small.html?cat=3

Dowling, H. (n.d.). Top Ten Marketing Tips. Retrieved December 8, 2009 from http://www.evancarmichael.com/Marketing/627/Top-10-Marketing-Tips.html

Paul, S. (n.d.). Cost of Marketing: What is the Average Budget? Retrieved December 8, 2009 from http://www.legalzoom.com/legal-articles/Cost-of-Marketing-What-Is.html

Friday, December 4, 2009

Four Myths About Online Marketing

The internet may seem intimidating to small businesses; if business owners are not conscientious, money can be poured into an online site with little return. However, online marketing, when done properly, can create an additional mode of effective business and offer a wealth of potential customers that a brick and mortar business might not find walking down the front sidewalk.

Rather than fear the internet, embrace it and use it to your full advantage. Consider if you are falling victim to the following myths concerning online marketing.

Myth #1 – My business does not need online marketing.

As mentioned above, the internet can provide a variety of potential customers to any business that decides to approach marketing online. Joseph Elkouby of WSI Marketing (2006) notes, “The reality is, if you have a product or service to sell, prospects are looking for it online, even if the actual purchase is made offline.” Consider the fact that you are reading this article online; so are many others. If you find general information on the internet, remember that your customers are also looking for the items they need online.

As a small business owner, you may be looking to expand your customer base, especially during the economic downturn of late. With online marketing, your business can receive global customers.

With WebRecept services, you can also connect with these potential clients in a live chat. This ultimately offers your business the same small business connection that is so valuable to customers.

Myth #2 – Only people in the “know” use the internet.

The internet provides service around the world; with the variety of items that are sold online, businesses are going to find larger numbers of potential customers online. It has been predicted that by 2013, Americans will be at a 100% per capita for personal computers (Welsen, n.d.). This only refers to users in America! Can you afford not to reach out online? People who are familiar with computers as well as those who are looking to learn can find your company online.

It’s also important to note that the average time spent looking at a webpage is roughly 33 seconds, total (Gassee and Filloux, 2009). The benefit that WebRecept’s Web Receptionists add to your website is that the invitation to chat occurs roughly 15 seconds after the customer hits the webpage. This interaction keeps customers alert and on the website for longer, creating more time for potential sales conversions.

Myth #3 – Bells and whistles make the sale in an online forum.

Bells and whistles are overrated in any situation. People see through them in a walk-in business, and they will be annoyed with them in an online business as well. Try not to overwhelm the customer. Sales pitches are expected, but offer customers a clear view of the sales without many exciting extras that will detract their attention from what you really want them to focus on. Within the ecommerce industry, it is important to recognize, “Effective sites offer interactive tools and value added content” (Ross, 2000). Convenience is the number one reason that customers shop online. Provide easy access services and enable them to work on your website in a quick and easy fashion.

WebRecept offers live chat that you can add to your company’s website, enabling your customers to ask questions and receive immediate answers without searching. This can increase their satisfaction with your online presence, prompting a return to your website and to the services or products that you offer.

Myth #4 – It’s too expensive.

Advertising is an expense for all businesses. It may be time to reevaluate the effectiveness of your advertising dollars. Have you asked your customers lately how they found you? Are you drawing in new customers each month? How much are you spending currently on advertising? With WebRecept, you receive website monitoring services that will tell you monthly how effective your website is. You’ll receive information about which of your web pages are receiving the most hits, how long the average customer views a page, where your customer base online is originating, and with the chat features, you’ll also be kept abreast of the questions your customers are asking most frequently. The website monitoring is only one facet of the services that WebRecept provides.

The most prominent feature that WebRecept will add to your website is a live Web Receptionist, available Monday – Friday from 8:00 a.m. to 5:00 p.m. for as little as $299 a month. That’s less than $2.00 per hour for a virtual full-time employee, and you don’t have to pay the benefits. This Web Receptionist will chat with your customers as they desire and be able to answer questions about your business, just as you would. The additional features that the Web Receptionist will be able to offer your clients are cutting-edge features such as click-to-call, click-to-chat, page push, and active assist co-browsing.

If you’re concerned about working with a business that you can trust online, take time to visit WebRecept. WebRecept works to ensure that this company operates in integrity and develops a relationship with its clients to provide the best service possible.

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Elkouby, J. (2006). The Top 3 Myths About Internet Marketing. Retrieved December 2, 2009, from http://www.wsimarketing.com/DynamicData/FileLibrary/WSI-Top_3_Myths_About_Internet_Marketing_13.pdf

Gassee, J-L. and Filloux, F. (May 25, 2009). Measuring Time Spent on a Web Page. Retrieved December 2, 2009, from http://www.cbsnews.com/stories/2009/05/24/opinion/main5037448.shtml

Ross, T. (2000). The Myths and Realities of E-Apparel. Retrieved December 2, 2009, from http://www.techexchange.com/thelibrary/myths.html

Welsen, J. (n.d.). Eshopping – Catching Up. Retrieved December 2, 2009, from www.articlesnatch.com/Article/Eshopping-Catching-Up/716904

Saturday, November 14, 2009

Honorable Mention at Inventors' Convention

Alliance, Nebraska-based company WebRecept, LLC announces winning an Honorable Mention at the DaVinci Institute’s Colorado Inventor’s Convention on November 3, 2009.

WebRecept was among 11 of 45 inventions that were publicly recognized after being evaluated and rated by over 70 celebrity judges at the event.

The company took six representatives to the convention. Each of the staff members briefly presented the concept behind WebRecept to judges, potential investors, customers, and hundreds of curious members of the public.

Visitors and judges at the convention were impressed with the business’ benefit to small and medium-sized e-commerce entities. WebRecept provides website services including live chat, click-to-call, active assist co-browsing, page push, and website monitoring to any business’s website.

The value of WebRecept is found through elimination of the overhead cost in purchasing hardware, software, and hiring man-power which traditionally keeps this technology from functioning on smaller businesses’ websites.

To accurately demonstrate the technical functions of WebRecept, a dedicated home office staff in Alliance provided visitors to the show with a hands-on chance at using the live chat and various other features of the service.

In the coming days, you may view video clips from the Colorado Inventor’s Convention posted on the WebRecept website at: www.webreceptchat.com.

Thursday, October 29, 2009

daVinci Inventor's Convention

WebRecept, a newly formed, Nebraska-based company, has received the honor of being invited to participate in the Colorado Inventor Convention, hosted by the da Vinci Institute of Denver, Colorado, on November 3, 2009. The da Vinci Institute is a non-profit organization, aiming to help entrepreneurs and businesses develop ideas into viable products that will help improve the future and make it exciting. All types of inventors are invited to attend the show; the invitation gives WebRecept the opportunity to connect with others in the business as well as demonstrate its concept among other entrepreneurs, corporate executives, and media correspondents.

WebRecept is excited to take this venture to the proving-grounds of the da Vinci Institute. At the showcase, multiple inventors and entrepreneurs will be competing for the attention of judges. Potential investors will also be attending the convention.

Look for a two-minute YouTube video to appear from the convention focused solely on WebRecept at www.webreceptchat.com after the convention.

Monday, October 26, 2009

Introducing WebRecept!

With so many companies closing their doors during the current economic recession, it might seem like now is not the best time to start a business. So much news is available about the poor economy. But sometimes, people just don’t have the option to wait. Everyone has bills to pay; they don’t have the time to wait for another job to become available.

WebRecept is just such a business geared toward helping other internet businesses engage potential customers and create satisfied, actual customers of clients.

These days it seems that calling a business with a question or sending them an email is futile. Minutes spent on hold can seem like hours, especially when it’s just a simple question that needs a quick answer.

Luckily, the days, hours, and minutes of waiting on hold can be forgotten. WebRecept provides online, live Web Receptionists to answer customers’ questions on the spot. Forget about needing to wait on hold or not being able to find the services that you need. This new company is a good fit for any business with a website. Based on a call-center concept, the company works with cutting-edge technology, keeping up with the global economy in which the world operates.

The main service that WebRecept provides to its clients is a Web Receptionist who functions in the same way that a receptionist would at a business building, greeting customers as they enter the website, offering help as needed.

If the customer accepts the invitation, a live chat session opens, providing the Web Receptionist with the ability to talk with the customer personally, helping with whatever it is they need. If the Web Receptionist doesn’t have the answers that the customer needs, the Web Receptionist can have the customer service manager call the customer—no waiting on hold.

Nearly any business can hire WebRecept; the company’s main goal is to help small- to medium-sized businesses that don’t have the funds to feature live chat services on their own. WebRecept can make any current business’s online face more successful. WebRecept’s Web Receptionists not only appear to chat with visitors as they enter clients’ websites, but the agents can also provide website monitoring services, click-to-call services, page push services, and email assignment services, all of which make customers more satisfied and business more streamlined.

For more information about WebRecept, visit www.webreceptchat.com.